Responsible consumption and conservation are ways to solve environmental problems. It is important to recognize, however, that creating wealth and protecting the environment coexist. The environment cannot be protected by conservation alone. Wealth and surplus must provide the resources—mainly energy—to maintain order and keep objects and places clean. Maintaining the diseconomies that supply and demand causes keeps the biosphere alive and the built environment functioning. Sustaining a healthy economy also is critical to controlling pollution and maintaining a clean and healthy environment. Without wealth there are no resources to manage and control pollutants, especially through cleaning. Additionally, the world’s natural resources must be used efficiently and the environments that create wealth must be kept clean.
Before the market demand for effective cleaning services can be understood we must comprehend the utility of cleaning. Supply and demand, not utility directly, determine cleaning’s financial value. As consumer recognize that value, the demand for effective cleaning increases. The cost for that cleaning depends on the availability of capable firms to deliver high performance and effective cleaning services. For cleaning to be valued—particularly in a business and economic sense—individuals must be knowledgeable and educated about its usefulness and benefits.
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